Episode 143: FRANK LLOSA The Truth about Ketone Esters and How to Spot Deceiving Marketing

Frank LLosa is the founder of KetoneAid and a serial entrepreneur who has an incredible track record of success in a number of fields from real estate, to highly technical photography for National Geographic, to one of the first cloud-based storage systems available to the public. 

Frank LLosa was also an elite Division I track athlete who currently incorporates biohacking to stay competitive in all his endeavors, including a vegan ketogenic diet, hitting levels over 8.0mm on diet alone.

In this episode, you will learn how to spot dishonest claims about exogenous ketones, what ketone esters are, how they are different from R1,3 Butanediol and much more!

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Instagram: @ketoneaid 

IN THIS EPISODE YOU WILL LEARN:

00:05:23 - Frank Llosa's background in the field of exogenous ketones 

00:09:10 - The difference between exogenous ketones types of products

00:13:45 - How slapping the label 'keto' on a product gives marketing a huge boost 

00:15:15 - How not to confuse drinkable ketone esters vs drinkable alcohol

00:18:00 - What exogenous ketones actually are

00:20:00 - The story of Dr. Veech, who really invented ketone esters

00:22:12 - Where exactly the benefit in keto salts comes from

00:26:20 - How the ketone ester acts in the body

00:28:20 - Where the toxic affects of alcohol come from and what you can substitute alcohol with to avoid the toxic affects

00:35:15 - Ketone products for athletic performance 

00:42:00 - Why Tara decided to be more in ketosis as she ages 

00:44:06 - A rare interview with Dr. Veech (2015)

00:49:00 - Why Frank doesn't add caffeine to his products

00:51:00 - How Frank's ketone products have been the secret magic wand for some professional athletes

00:53:00 - A story about how a person who used to drink a bottle of wine a day used KetoneAid to wean off alcohol

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